target audience

                                         
                                
  Above is a representation of what a typical member of my target audience look like. They enjoy popular tastes and music events like festivals. They follow trends and keep up to date with fashion and follow their favourite artists' music. They are around the age range of roughly 13 to 19. The overall audience of my magazines are aimed at males and females but this particular issue is aimed a little more for the feminine side of my market.

Stereotypical audience member:

Demographics

• Gender: predominately female
• Age: 17
• Class: C1 and D

Psychographics

Typically like to shop in clothes shops that range from being not too expensive like H&M, Newlook, Primark (for the younger people) to high retail shops (for the older audience) like Topshop, Zara, Jack Wills. They listen to pop music, R&B, Soul, and Chart Hits. They prefer films and programmes that include fashion, popular trends, comedy and romance. For example The Inbetweeners, What If, Friends, Mean Girls.

Why would my target audience buy/subscribe to TEMPO?

My target audience would buy my magazine because they would feel like it represents their interests and hobbies. It generally targets popular music lovers meaning that they tend to follow trends so would like to keep up to date with current new music. Buying TEMPO would fulfill their needs to keep informed of the monthly chart movement and music/artists that are set to be big in the future. Subscribing to TEMPO would mean that you're always up to date with the latest in the music world and being knowledgeable with latest trends is something a typical member of my audience aspire to be.

Companies that would represent my audience:

• Asos
• Topshop
• Apple
• Kiss
• BBC
• Spotify

Products that would represent my audience:

• Albums
• Headphones
• Shoes
• Speakers
• Festivals
• Clothes