Friday, 12 February 2016

magazine publishers

Time Inc
 Time Inc is a consumer magazine and digital publisher in the UK with a large portfolio selling over 350 million copies each year. It was originally called IPC Media but in 2001 Time Inc took over. It now publishes popular magazines like NME, InStyle and WorldSoccer. The company is based in London and holds over 60 media brands.
  Time Incs' magazine brands are aimed at sophisticated adults who are up-to-date with technology. My target audience differ from this because they're younger and less sophisticated. I don't think Time Inc is the publisher for me because our audiences are very different and I feel as though they don't need a further magazine brand to expand on their already raging success. socio economic demographic they aim to please are a lot higher in society than my target market.

Bauer
  Bauer is a European-based Media company that manages a portfolio of more than 600 magazines, over 400 digital products and 50 radio and TV stations around the world. They hold the majority of the popular brands and companies such as 4Music, Closer, Empire, Heat, Kiss, Magic 105.4, Mojo, Q and many more. Taking this into consideration, I feel as though this would be the best publisher for my magazine. This is because it already owns a lot of music labels and these encourage the sales of Tempo. Introducing a magazine for younger readers like school children may encourage more audience,  and a large chunk of it overlaps with the already successful companies Bauer holds anyway. For example a similar brand they manage is Kiss, which is a pop music brand that is very much alike to my magazine. Kiss doesn't have a magazine on the market so I could fit that slot. I would say that Bauers target audience varies from female and male students from the age of 16 who are pop culture lovers, to sporty males and car lovers from the age of 20. I think that my magazine would fit with this publisher as Bauer holds a similar audience I am aiming for and so I would have a head start. Also, Bauers multi-platform presence is huge and so it will have a huge impact on the market and therefore people are more likely to read a amagazine published by Bauer.

Condé Nast
  Condé Nast is a mass media company and attracts 164 consumers across its 20 print and digital media brands. Some of these include Vogue, GQ, Vanity Fair and Tatler. These are all companies that are aimed at similar readers to mine. Also they're all multi-platform brands you can purchase online or in print form. This publisher would be good for my magazine because their audience is mainly females of the ages 20+ who like fashion. It misses the margin of my target audience so Tempo would fit nicely with this publisher to further expand their audience range. It would bring in students who like music and popular tastes. Condé Nast also don't have a lot of brands they hold so maybe would appreciate another for the youngsters.

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