institutions

Bauer Media Group
  Based on the existing magazines Bauer publishes and the style of their publications, I feel as though Bauer would be the most suitable magazine institution to publish TEMPO. Bauer is heavily based on music interests which doesn't lean toward any gender and this was the same concept I was aiming for when creating my product. Bauer could increase the sales of my magazine because they cover lots of platforms of media. This way, advertisements for my magazine would be seen and heard a lot more and consequently sales would increase quickly and effectively. A disadvantage of being published by a large, well-known institution is that I may lose my control over the management of TEMPO and it will be suited more to what they believe will sell. In the long run this is not really an issue because overall TEMPO will bring in more money but power that I have over my magazine will be minimised.
  Furthermore, I have chosen Bauer because I believe that they have the experience and knowledge of how to make a brand successful. Self publishing my magazine wouldn't be as effective because I have limited understanding of the magazine industry and I feel as though it would not fulfill the publicity it is capable of. Because Bauer is so known in the music industry, it will be easier to distribute it in popular UK distributors such as WHSmiths and ASDA because they will know that the company is trustworthy and therefore there's a higher chance of it being sold in their shops.
  Lastly, with the wide range of platforms that Bauer covers, my magazine will spread easily all over the world. Subscriptions for TEMPO will be available, a website will be made and it will be available to tablet and smartphone users. This is a way for my magazine to be known around the globe and therefore increase sales as the brand identity increases too.