billboard magazine case study

Billboard magazine case study

Billboard magazine was launched in the fall of 1894 by two partners, William H. Donaldson and James H. Hennegan, as a publication for the billposting business. The new magazine was called Billboard Advertising and was published monthly. The first issue was released November 1^st 1894 and was eight pages long. The cover price was 10 cents. By Billboard Advertising's anniversary, it was running a steady 16 pages; with a yearly subscription of $1. In February 1897, Billboard Advertising made a major shift in direction. The magazine's name was shortened to The Billboard, a handle it would carry until 1961- when it would be renamed Billboard Music Week. Today's Billboard is helmed by president and publisher John Killcullen, with co-executive editors Tamara Conniff and Ken Schlager heading up the editorial team.                                                                                        

The target audience for Billboard varies from 16 to 26. This is because the magazine provides its readers with updates from the charts and all other music genres. This includes R n B, pop, rock, and metal. Having lots of different music genres makes the target audience wider and allows different ages of people to purchase the magazine.    Billboard uses several different platforms. One of these platforms is an online magazine. This is to appeal to the younger audience because typically they are known to use online things rather than a hand-held book. It encourages the younger audience to buy Billboard online, and having a hand-held magazine encourages the older audience to buy it in a shop.